Head of Paid Search

Contract Namecheap

We are hiring for a Head of Paid Search to improve our traffic and revenue goals. This position will be responsible for defining strategy as well as executing. A deep knowledge of digital advertising and search engine industry is a must. We are looking for someone who is extremely strategic, analytical and results-oriented, as well as, have experience with international campaigns.

LOCATION: Flexible. Europe or U.S


  • Responsible for campaign setup, launches, maintenance, reporting, including keyword research, ad copy creation and competitive intelligence.
  • Analyze paid search campaigns to identify strengths and weaknesses and ensure proper financial allocations
  • Act as subject matter expert and point of escalation. Drive expertise in Search (Google, Bing, Yahoo)
  • Help define overarching strategy and translate into sophisticated, innovative campaign design
  • Support discussions around how channels are impacted by various attribution models
  • Work with the Marketing Analytics team to facilitate reporting and ad hoc analyses
  • Partner with the Product Team and business leaders to align traffic acquisition strategies with the goals and objectives of the overall business.
  • Evaluate and adjust strategies to improve campaign performance, e.g., bidding, keyword generation, advertising copy, reporting, and analytical techniques
  • Provide forecasting and budgeting guidelines for financial reporting.
  • Develop testing,e.g., A/B or multivariate tests, for key SEM performance levers, e.g., ad copy and landing page.
  • Develop, implement and analyze ad copy and landing page tests
  • Manage 1 team member


  • Bachelor’s degree, preferably with a concentration in advertising, marketing, business
  • 7-9 years in performance-driven Paid Search marketing, real-time bidding and programmatic buying required
  • E-commerce or technology experience a plus. Agency experience a plus
  • Proficiency in Excel, Adwords Editor, and Google Analytics. Adwords and AdCenter Certified
  • Experience managing large, cross-functional projects
  • Comfortable working with budgets and numbers
  • Excellent verbal and written skills
  • Exceptional organizational skills, multi-tasking capabilities, and detail oriented
  • Expert-level knowledge of major search and social advertising platforms


Senior Marketing leaders, Product Manager



Bachelor’s degree in marketing or business

Additional Work Experience

Experience with marketing promotion programs in an e-commerce work environment

To apply for this job please visit www.namecheap.com.